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Hell Pizza: Mis-Fortune Cookies

Hell Pizza: Mis-Fortune Cookies
Your rating: None Average: 7.3 (33 votes)

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
Account Director:Sally Willis

10 Comments

fokka85's picture 34 pencils
fokka85 | Wed, 2011-09-07 17:26

Persons unknown?

HTG's picture 209 pencils
HTG | Wed, 2011-09-07 17:42

Nothing like ass holes getting to be ass holes to make ass holes like me laugh my ass off.

meawwy5558's picture 8 pencils
meawwy5558 | Wed, 2011-09-07 22:05

woohoo!

JHam's picture 60 pencils
JHam | Wed, 2011-09-07 23:09

poor

jackblack's picture 1462 pencils
jackblack | Thu, 2011-09-08 03:32

I think these guys in NZ need a history lesson. Fortune cookies are for Chinese restaurants, not Italian ones. So go find 'Hell's Chinese Take Out', then you've got yourselves a great idea. Right now it doesn't I'm afraid.

dontboobilly's picture 63 pencils
dontboobilly | Thu, 2011-09-08 06:29

Nice one team

@Andywyeth

dontboobilly's picture 63 pencils
dontboobilly | Thu, 2011-09-08 06:29

Nice one team

@Andywyeth

Insidetheeyes's picture 384 pencils
Insidetheeyes | Thu, 2011-09-08 07:53
4

Confusion...pizza/cookies...?!?!

kleenex's picture 8394 pencils
kleenex | Thu, 2011-09-08 10:57

I love the idea.

Big McLargehuge's picture 78 pencils
Big McLargehuge | Tue, 2011-09-20 11:59

"But fortune cookies are for Chinese restaurants?!?!"

I don't think this is lost on them... Ideas are supposed to be novel.

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