Hell Pizza: Mis-Fortune Cookies

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
Account Director:Sally Willis

11 comments

fokka85's picture
fokka85
48 pencils

Persons unknown?

HTG's picture
HTG
239 pencils

Nothing like ass holes getting to be ass holes to make ass holes like me laugh my ass off.

meawwy5558's picture
meawwy5558
8 pencils

woohoo!

JHam's picture
JHam
58 pencils

poor

jackblack's picture
jackblack
2328 pencils

I think these guys in NZ need a history lesson. Fortune cookies are for Chinese restaurants, not Italian ones. So go find 'Hell's Chinese Take Out', then you've got yourselves a great idea. Right now it doesn't I'm afraid.

dontboobilly's picture
dontboobilly
63 pencils

Nice one team

@Andywyeth

dontboobilly's picture
dontboobilly
63 pencils

Nice one team

@Andywyeth

Paolo Buatti's picture
Paolo Buatti
805 pencils

Confusion...pizza/cookies...?!?!

kleenex's picture
kleenex
34556 pencils

I love the idea.

Big McLargehuge's picture
Big McLargehuge
76 pencils

"But fortune cookies are for Chinese restaurants?!?!"

I don't think this is lost on them... Ideas are supposed to be novel.

pointmade's picture
pointmade

Hell in a Handbasket.

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