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Wrongly addressed mailing

Published/Aired: 
October 2009
Description: 

For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.

Direct advertisment created by Duval Guillaume, Belgium for HealthCity, within the category: Recreation, Leisure.

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth

Comments (9)

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Highest Rated

silvi's picture
silvi
Activity Score 4172

Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.

Guest's picture
Guest

Nice way to know ur neighbor's beautiful daughter! i liked it.

dsklan's picture
dsklan
Activity Score 1926

nice idea, but weak documentation....the neighbours door is to close, thatws no exercise

hidearshake's picture
hidearshake
Activity Score 132

A nice way to know your neighbor's beautiful wife.

opposite of u's picture
opposite of u
Activity Score 301

good excuse for something bad..:)

ace85le's picture
ace85le
Activity Score 3935

Interesting, though I don't think it's very effective.

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Their USP is "we're wasting your time"???

WillyLatasa's picture
WillyLatasa
Activity Score 616

Kind of soft but i still like it!

"Bright ideas bring better results"

Guest's picture
Guest

Irritating outweighs clever. Engage them entertain them, inform them, but don't F with them.

silvi's picture
silvi
Activity Score 4172

Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.

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