HealthCity fitness centre: Wrongly addressed mailing

For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
Published: October 2009

9 comments

Guest's picture
Guest

Nice way to know ur neighbor's beautiful daughter! i liked it.

dsklan's picture
dsklan
1925 pencils

nice idea, but weak documentation....the neighbours door is to close, thatws no exercise

hidearshake's picture
hidearshake
132 pencils

A nice way to know your neighbor's beautiful wife.

opposite of u's picture
opposite of u
301 pencils

good excuse for something bad..:)

ace85le's picture
ace85le
3939 pencils

Interesting, though I don't think it's very effective.

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Their USP is "we're wasting your time"???

WillyLatasa's picture
WillyLatasa
616 pencils

Kind of soft but i still like it!

"Bright ideas bring better results"

Guest's picture
Guest

Irritating outweighs clever. Engage them entertain them, inform them, but don't F with them.

silvi's picture
silvi
4172 pencils

Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.

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