HealthCity fitness centre: Wrongly addressed mailing
For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
Published: October 2009
9 Comments
Nice way to know ur neighbor's beautiful daughter! i liked it.
nice idea, but weak documentation....the neighbours door is to close, thatws no exercise
A nice way to know your neighbor's beautiful wife.
good excuse for something bad..:)
Interesting, though I don't think it's very effective.
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Their USP is "we're wasting your time"???
http://jackmancer.com/
http://twitter.com/jackmancer/
Kind of soft but i still like it!
"Bright ideas bring better results"
Irritating outweighs clever. Engage them entertain them, inform them, but don't F with them.
Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.