For HealthCity fitness we deliberately delivered mailings to the wrong address: people received the envelope intended for their neighbor. This way they got some exercise by doing what good neighbors do: by putting the envelope next door.
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Geert De Rocker
Copywriter: Tom Berth
Published: October 2009
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Comments
Nice way to know ur neighbor's beautiful daughter! i liked it.
nice idea, but weak documentation....the neighbours door is to close, thatws no exercise
A nice way to know your neighbor's beautiful wife.
good excuse for something bad..:)
Interesting, though I don't think it's very effective.
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Their USP is "we're wasting your time"???
Kind of soft but i still like it!
"Bright ideas bring better results"
Irritating outweighs clever. Engage them entertain them, inform them, but don't F with them.
Risky. Most people doesn´t like make favors to the neighbors.
Puede resultar molesto para mucha gente recibir correspondencia equivocada, creando una imagen negativa para el producto.
Sure. It would have been an awful lot of work to do this. First, collecting many names who live next to each other then switching the names... moreover, most postman will deliver to the right guy even if the address is a little wrong.