Head2Head Shop: Business Card

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders

12 comments

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

I think head massage business card.

somecopywriter's picture
somecopywriter
1100 pencils

Very done, they use this technique for reggae and D&B gig flyers here.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

ehehe sounds good

mertos's picture
mertos
899 pencils

good

chuckieT's picture
chuckieT
680 pencils

Done in same city for identical client. http://www.cardonizer.com/business_cards/friendly_stranger

moteldemoka's picture
moteldemoka
63 pencils

Completely identical idea and product. Good catch.

thedesignaddict's picture
thedesignaddict
5374 pencils

If you've never rolled a joint, you probably won't understand this. If you do, you'll immediately understand that it's actually a useful product. Nice work.

kleenex's picture
kleenex
27884 pencils

I love it.

bobby666's picture
bobby666
1460 pencils

bum bum bhole... rock and roll of an idea... good good

cannes_l's picture
cannes_l
112 pencils

no no no

zarkos's picture
zarkos
847 pencils

I have seen business cards like this 20 years ago.

mofrorock's picture
mofrorock
42 pencils

Meh

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