Head2Head Shop: Business Card

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders

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12 comments

622 pencils

Prasad WeerasekaraWednesday, March 14, 2012 - 00:29

I think head massage business card.

1037 pencils

somecopywriterWednesday, March 14, 2012 - 02:51

Very done, they use this technique for reggae and D&B gig flyers here.

2631 pencils

MicheleVirgilioWednesday, March 14, 2012 - 04:29

ehehe sounds good

http://www.mandarinoadv.com

899 pencils

mertosWednesday, March 14, 2012 - 05:21

good

706 pencils

chuckieTWednesday, March 14, 2012 - 10:28

Done in same city for identical client. http://www.cardonizer.com/business_cards/friendly_stranger

63 pencils

moteldemokaWednesday, March 14, 2012 - 17:17

Completely identical idea and product. Good catch.

4842 pencils

thedesignaddictWednesday, March 14, 2012 - 09:45

If you've never rolled a joint, you probably won't understand this. If you do, you'll immediately understand that it's actually a useful product. Nice work.

15924 pencils

kleenexWednesday, March 14, 2012 - 18:42

I love it.

1434 pencils

bobby666Thursday, March 15, 2012 - 07:13

bum bum bhole... rock and roll of an idea... good good

112 pencils

cannes_lFriday, March 16, 2012 - 06:54

no no no

657 pencils

zarkosFriday, March 16, 2012 - 09:41

I have seen business cards like this 20 years ago.

42 pencils

mofrorockSunday, March 18, 2012 - 06:00

Meh

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