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Business Card

Agency: 
Published/Aired: 
March 2012
Description: 

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders

Comments (12)

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Highest Rated

mofrorock's picture
mofrorock
Activity Score 42

Meh

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

I think head massage business card.

somecopywriter's picture
somecopywriter
Activity Score 1113

Very done, they use this technique for reggae and D&B gig flyers here.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

ehehe sounds good

mertos's picture
mertos
Activity Score 904

good

chuckieT's picture
chuckieT
Activity Score 680

Done in same city for identical client. http://www.cardonizer.com/business_cards/friendly_stranger

moteldemoka's picture
moteldemoka
Activity Score 63

Completely identical idea and product. Good catch.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

If you've never rolled a joint, you probably won't understand this. If you do, you'll immediately understand that it's actually a useful product. Nice work.

kleenex's picture
kleenex
Activity Score 43493

I love it.

bobby666's picture
bobby666
Activity Score 1460

bum bum bhole... rock and roll of an idea... good good

cannes_l's picture
cannes_l
Activity Score 112

no no no

zarkos's picture
zarkos
Activity Score 944

I have seen business cards like this 20 years ago.

mofrorock's picture
mofrorock
Activity Score 42

Meh

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