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Bottle Message

Agency: 
Published/Aired: 
September 2012
Description: 
Case Video: http://www.youtube.com/watch?v=Dj_OC00qgUQ
Advertising Agency: http://www.cheil.com/">Cheil, Singapore
Managing Director: http://adsoftheworld.com/creative/nalla_chan">Nalla Chan
Creative Director: http://adsoftheworld.com/creative/vijay_anand">Vijay Anand
Digital Art Director: http://adsoftheworld.com/creative/alvaro_bruch">Alvaro Bruch
User Interface / Motion Designer: http://adsoftheworld.com/creative/alvaro_bruch">Alvaro Bruch
Interactive Architect: Nicholas Ng
Head of Interactive: Aaron Gomez
Freelance Planner: Yeunhwa Lee
App Development: Unicom Interactive

Comments (13)

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Highest Rated

skol101's picture
skol101
Activity Score 30

I can readily see a few hot girls with dozens of beer bottles stack in front of them. Now, that's a popularity contest!

Anyway, why does it have to be QR code? Why does it have to be app?

Go analogue! Let patrons write messages on 'greeting cards' (or whatever pieces of paper) and have them delivered with beer.

mattndan's picture
mattndan
Activity Score 953

what?

kalpesh78's picture
kalpesh78
Activity Score 2578

Not bad.

ideas....30 minutes nahi toh free.

david_lee9999's picture
david_lee9999
Activity Score 85

by looking at this presentation board, the idea is not really clear. But when I watched the case study video, the insight and concept they came up with are in my opinion, really strong. The execution could be better - maybe use other type of technology instead of QR CODE?

Anyways, awesome idea. I think it works.

Black Hour's picture
Black Hour
Activity Score 368

Way too much things to do.
Plus you have to talk to her BEFORE if you want to buy her a drink, you can't just give her a bottle like that (if you're shy).

Plus, who think about QR code at a bar?

First thing I thought when reading that was "oh god, there is so many ways to use that in a non-romantic one"

Ricardo_Silva's picture
Ricardo_Silva
Activity Score 66

I like it. well done.

andylefty's picture
andylefty
Activity Score 4535

I like it for the culture. If people are that shy this may be a good way to break the ice.
Also was just about to say this desperately needs a video.

Ricardo_Silva's picture
Ricardo_Silva
Activity Score 66

The case study video link is up there
http://www.youtube.com/watch?v=Dj_OC00qgUQ

sacrilegend's picture
sacrilegend
Activity Score 3392

With how many steps it takes to buy someone a beer, I'm amazed this worked as well as it did.

That being said, this culture isn't familiar to me -- and the results speak to my ignorance. Bravo to the agency. I can't imagine it was an easy sell, but you pulled it off in spades.

shangrila's picture
shangrila
Activity Score 56

I can see this working very well in Asian countries. Even though the insight is really strong, the execution needs to be improved though.

Congrats to the agency. Good job!

kleenex's picture
kleenex
Activity Score 43473

I say this idea works.

petunia's picture
petunia
Activity Score 9

inspired by Heineken U-code?

http://www.youtube.com/watch?v=0RrXcm89FAo

skol101's picture
skol101
Activity Score 30

I can readily see a few hot girls with dozens of beer bottles stack in front of them. Now, that's a popularity contest!

Anyway, why does it have to be QR code? Why does it have to be app?

Go analogue! Let patrons write messages on 'greeting cards' (or whatever pieces of paper) and have them delivered with beer.

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