Harley-Davidson: Handlebars Calendar 2010

Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.

Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.

Advertising Agency: Grey Milan, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo

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7 comments

Dzsoi's picture
Dzsoi
5269 pencils

Not bad for a calendar but that handle is so ugly, looks like an exercise tool. Why did you think that part was necessary? Perspective and speedometer are enough to send through the first-person experience message. Moreover, nobody is going to act like a fool even in his own apartment to grab that handle on the poster.

LeeHarvey's picture
LeeHarvey
3045 pencils

Couldn't agree more.

dalf22's picture
dalf22
10 pencils

The handle is the most representative part of a motorcycle, the thing that connects you with the machine... so if you want to recreate the experience, the speedometer is not enough... i think. It's just not another calendar about landscapes..right?

jackblack's picture
jackblack
2261 pencils

Great. Where can I order one?... yep, that's what I thought. Scam.

fotdot's picture
fotdot
673 pencils

Not imagination.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Agree with Dzsoi. Would have been heaps cheaper without the bar too.

Guest's picture
Guest

One of those quasi-interactive ideas where seeing the handles bars is enough. Like it.

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