Handlebars Calendar 2010

December 2010
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Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.

Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.

Advertising Agency: Grey Milan, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo

Comments (7)

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dalf22's picture
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The handle is the most representative part of a motorcycle, the thing that connects you with the machine... so if you want to recreate the experience, the speedometer is not enough... i think. It's just not another calendar about landscapes..right?