Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.
Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
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