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Comments (15)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

And he borrowed this concept elsewhere. Nothing special about this whatsoever.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I find the QR code useless here.
Here's a nice invitation from Heineken: http://www.youtube.com/watch?v=ctqG1NJ6Aic

thedesignaddict's picture
thedesignaddict
Activity Score 5403

@Nike - More accurately, no one uses QR codes. Period.

somecopywriter's picture
somecopywriter
Activity Score 1113

I don't dig QR codes, but this is awesome.

jackblack's picture
jackblack
Activity Score 2350

The idea starts off with a good intention, just ends up no where.

vote4pedro's picture
vote4pedro
Activity Score 4601

Not nearly interesting enough to engage consumers. If anything, I would be annoyed.

kleenex's picture
kleenex
Activity Score 43434

nice concept.

salil.sharma's picture
salil.sharma
Activity Score 2428

new concept

Designer Don't Do Different Things
They Do Things Differently

Design Central's picture
Design Central
Activity Score 364

Good!

ABear's picture
ABear
Activity Score 194

Like the design

glira's picture
glira
Activity Score 17

I think that's relevant.

theory's picture
theory
Activity Score 2

Do they mean "A first of it is kind" or "A first of it has kind"?

Eamon's picture
Eamon
Activity Score 11

Not bad, but I have a hard time believing BBDO submitted this:

* its kind

- couldn't find a less awkward way of saying "...and get talked about in bars" ?

- I would think the agency of record for Guinness should know those are called pints, or pint glasses. A Guinness cup sounds like the championship trophy given to the winner of a pint chugging contest.

ivancosic's picture
ivancosic
Activity Score 52

Stolen idea/concept from http://relogik.com/cipher a 2009 Red dot award winner

Nike Diesel's picture
Nike Diesel
Activity Score 13630

And he borrowed this concept elsewhere. Nothing special about this whatsoever.

vdjacic's picture
vdjacic
Activity Score 2

Yup, remembered I saw it before. Stolen indeed.

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