15 comments

Nike Diesel's picture
13048 pencils
Nike DieselMonday, April 30, 2012 - 08:31

I find the QR code useless here.
Here's a nice invitation from Heineken: http://www.youtube.com/watch?v=ctqG1NJ6Aic

thedesignaddict's picture
4842 pencils
thedesignaddictMonday, April 30, 2012 - 09:10

@Nike - More accurately, no one uses QR codes. Period.

somecopywriter's picture
1037 pencils
somecopywriterMonday, April 30, 2012 - 10:48

I don't dig QR codes, but this is awesome.

jackblack's picture
1822 pencils
jackblackMonday, April 30, 2012 - 10:55

The idea starts off with a good intention, just ends up no where.

vote4pedro's picture
4641 pencils
vote4pedroMonday, April 30, 2012 - 11:22

Not nearly interesting enough to engage consumers. If anything, I would be annoyed.

kleenex's picture
15866 pencils
kleenexMonday, April 30, 2012 - 12:46

nice concept.

salil.sharma's picture
2022 pencils
salil.sharmaTuesday, May 1, 2012 - 01:08

new concept

Design Central's picture
364 pencils
Design CentralTuesday, May 1, 2012 - 19:16

Good!

www.bollywood.fav.cc

ABear's picture
194 pencils
ABearWednesday, May 2, 2012 - 10:12

Like the design

glira's picture
17 pencils
gliraWednesday, May 2, 2012 - 10:58

I think that's relevant.

theory's picture
2 pencils
theoryWednesday, May 2, 2012 - 15:12

Do they mean "A first of it is kind" or "A first of it has kind"?

Eamon's picture
11 pencils
EamonWednesday, May 2, 2012 - 16:16

Not bad, but I have a hard time believing BBDO submitted this:

* its kind

- couldn't find a less awkward way of saying "...and get talked about in bars" ?

- I would think the agency of record for Guinness should know those are called pints, or pint glasses. A Guinness cup sounds like the championship trophy given to the winner of a pint chugging contest.

ivancosic's picture
2 pencils
ivancosicWednesday, May 9, 2012 - 13:30

Stolen idea/concept from http://relogik.com/cipher a 2009 Red dot award winner

Nike Diesel's picture
13048 pencils
Nike DieselFriday, May 11, 2012 - 05:59

And he borrowed this concept elsewhere. Nothing special about this whatsoever.

vdjacic's picture
2 pencils
vdjacicWednesday, May 9, 2012 - 13:46

Yup, remembered I saw it before. Stolen indeed.