Puppy Pals

September 2012

Puppy Pals is a new product idea for Guide Dogs Australia that aims to help raise both awareness and funds for the organization. They have been created in collaboration with Guide Dogs Australia and New Holland Foods. The thinking was to create a product that would reward consumers when they make a donation and at the same time create a revenue stream for the charity. To make the chocolates unique to Guide Dogs Australia the product name of Puppy Pals appears in brail on the chocolates making them not only delicious but also functional in offering consumers an experience shared by those who are vision imp

Advertising Agency:
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large

Comments (2)

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Highest Rated

kleenex's picture
Activity Score 44133

average, but I like it.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

An average idea

Love creating ads..

kleenex's picture
Activity Score 44123

average, but I like it.