Grupo Imagen: Mask
We do not need to kiss each other to feel our support / breath. (in spanish the Word “aliento” means breath and also support)
Advertising Agency: Labase Mèxico
Creative Directors: Andrés Cedillo, Candy Crudele
Art Directors: Luis Amador, Joss Díaz, Erika Malagón
Copywriters: Armando Plascencia, Denise Arvizu, Victor Acuña
Other additional credits: Vilma Barreras, Jorge Morales, Sergio Larios, Fredy Rivas.
Released: May 2009
10 Comments
It's very suitable time for last issue otherwise I can't find any creative point from it
This doesn't do it for me at all. I get the message and the device but that's it. Seems a very weak link to the mask. I think a swine flu mask warrants a much stronger headline.
Swine what? What type of flu? What epidemic? What the heck is all this hub-bub over nothing? You know many people all over the world died of regular flu over the same period as this fiasco? A lot more than died of this made up world killer. Pointless drama over nothing. Trust advertising to get on the bandwagon of 'hype'.
Doin' it for the points
not enough.
really really really bad. this type of ads are even worse than the actual virus. please, stop sending this horrible fake-ads.
this isn't fake. i think it was even submitted to cannes. i hope not though. horrible
bad everything, from the excessive copy.. to the terrible layout.. to the lack of creativity.. and especially to the awful art. What an awful "mask" image.
Whats creative in it?
UDAYpatwardhan@+91 22 98206 54722
Muy malo. ¿Y la creatividad?
Crap