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Grey Lite: DM

Grey Lite: DM
Your rating: None Average: 7.1 (13 votes)

03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.

The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.

To reflect the philosophy that good things can come in small packages, the service is launched with a website (www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.

www.greylite.nl is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and Pol Hoenderboom (creation)

4 Comments

Guest's picture
Guest | Tue, 2009-06-16 03:49

Nice work guys!

Guest's picture
Guest | Fri, 2009-08-14 02:31

Great JOB! I just don't like the tagline, too underestimate; probably better with "Small price. Big effect/High quality" yeahh etc etc.. Something like that.. I dunno just my 2 cent..

atb2005's picture 13683 pencils
atb2005 | Fri, 2010-04-09 21:33
10

Outstanding!

somecopywriter's picture 731 pencils
somecopywriter | Fri, 2012-03-09 07:08

Amazing idea. Clients must have loved this one.

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