Grey Lite: DM

03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.

The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.

To reflect the philosophy that good things can come in small packages, the service is launched with a website ( - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass. is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and Pol Hoenderboom (creation)


Guest's picture

Nice work guys!

Guest's picture

Great JOB! I just don't like the tagline, too underestimate; probably better with "Small price. Big effect/High quality" yeahh etc etc.. Something like that.. I dunno just my 2 cent..

atb2005's picture
13567 pencils


somecopywriter's picture
1108 pencils

Amazing idea. Clients must have loved this one.

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