Green Korea United: Buy 1 get 1 free

That's the longest promotion since paper was invented/Use both side

Advertising Agency: Daehong Communications, Seoul, S.Korea

Art Director: Junghwa Kim
Copywriter: Kikwan Lee

Published: 
March 2009

17 comments

Guest's picture
Guest

I like the idea very much, but I wished they printed the red sign directly onto to the packaging to save on paper.

Guest's picture
Guest

like d idea

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont like this oldschool red star :)

Guest's picture
Guest

y?

Guest's picture
Guest

the concept is toooo gud but the execution is not!

tirthomitro's picture
tirthomitro
2758 pencils

the starburst adds to the charm

they showed me a picture & i laughed
dignity has never been photographed

Mosaddaq's picture
Mosaddaq
71 pencils

YES I AGREE WITH THE FIRST COMMENT ! I THOUGHT THAT ACTUALLY :)

impossible is nothing !

manal©'s picture
manal©
89 pencils

I AGREE WITH YOU

nothing is impossible!

chamindarathnayake's picture
chamindarathnayake
377 pencils

Buy 1 Get 1 Freeeeeeeeeeeeee Super..... I never saw like this..... :)

Chaminda Rathnayake

AmigoInvisible's picture
AmigoInvisible
195 pencils

I like the sarcastic tone to this, but the lack of proofreading (ex.: leaving "Use Both Side" instead of changing it to "Use Both Sides," among other silly, seemingly translation-related mistakes) diminishes the wit that they originally sought to convey.

Good concept and appropriate medium. I would only worry about consumers actually reading the tag, as opposed to just grabbing the paper-pack and
throwing it in the cart.

Good luck!

Guest's picture
Guest

looool ..gd idea :)

uncletui's picture
uncletui
65 pencils

AWEsome

Guest's picture
Guest

Pl use a good copywriter

yctham's picture
yctham
178 pencils

Huh? Eco-friendly media at 0 cost? What about the extra cost for the little red star? And they should demonstrate the green value before asking their consumers to do so - should print the red star on the packaging indeed.

firebug's picture
firebug
1113 pencils

for thought

firebug's picture
firebug
1113 pencils

for execution

anHiiieeta's picture
anHiiieeta
328 pencils

i like the idea

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