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Hitting the target

Published/Aired: 
November 2008
Description: 

Make sure the other part of this bullet never reaches you.
GP Group. Personal Security.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho

Comments (12)

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Highest Rated

Guest's picture
Guest

Strong concept.

everartz's picture
everartz
Activity Score 7609

this is hmmm.... different!

| Everartz |

mark09's picture
mark09
Activity Score 90

Very strong message and I think it makes total sense in Brazil. This is a really good direct action.

Guest's picture
Guest

Powerful

Guest's picture
Guest

Hitting the target!

Guest's picture
Guest

Wouldn't you be offended? It's a well known mob thing to send a bullet to someone as a threat...

Guest's picture
Guest

I don't think so. Besides, they are offering personal security services to people who actually need it. It's not a threat, it only reminds them about the threats they already have in order to sell their security services. I think it's innovative.

lateralus's picture
lateralus
Activity Score 6

Some situations demands strong messages. I like it.

_yan_'s picture
_yan_
Activity Score 162

Really great idea. And it's so simple... Congrats!!

hari.'s picture
hari.
Activity Score 375

bite the bullet

Guest's picture
Guest

Great!!

theoldman_son's picture
theoldman_son
Activity Score 317

so simple yet really great!!

Guest's picture
Guest

Strong concept.

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