Make sure the other part of this bullet never reaches you.
GP Group. Personal Security.
Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Released: November 2008
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13 Comments
this is hmmm.... different!
| Everartz |
Very strong message and I think it makes total sense in Brazil. This is a really good direct action.
Powerful
Hitting the target!
Wouldn't you be offended? It's a well known mob thing to send a bullet to someone as a threat...
I don't think so. Besides, they are offering personal security services to people who actually need it. It's not a threat, it only reminds them about the threats they already have in order to sell their security services. I think it's innovative.
Some situations demands strong messages. I like it.
Really great idea. And it's so simple... Congrats!!
bite the bullet
Thats Some Bad Hat, Harry
Great!!
Really fresh way to deliver a strong message. Nice!! Congrats!!
so simple yet really great!!
Strong concept.