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GEOlino: Meltdown

GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That’s why we’ve developed MELTDOWN – the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland. It’s a race against time, as the way leads across real, slowly melting ice floes, which children can make themselves with the accompanying mould, a bit of water and a freezer compartment. The chunks of ice are arranged on a blue polar sea sponge to form a small Arctic. The sponge is used as the game board and absorbs the melted ice at the same time. Now you can start saving polar bears. MELTDOWN makes children experience the effects of global warming in a playful way. Without any wagging finger – just one hand to roll the dice.

Advertising Agency: Kolle Rebbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Thomas Knüwer, Rolf Leger, Tom Schoeps
Art Direction / Design: Rolf Leger, Thomas Knüwer
Text: Oliver Ramm
Producer: Martin Lühe
Account Manager: Philipp Kukemüller, Katrin Becker

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11 comments

Huub's picture
Huub
246 pencils

Such a cool and fresh idea.

morse's picture
morse
14994 pencils

Wow. Very nice. Is this game available to buy?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25196 pencils

If not it MUST!!!

dsklan's picture
dsklan
1927 pencils

chapeau!!!! I'm very jealous...:)

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

Brilliant!!!

Love creating ads..

el-que's picture
el-que
65 pencils

GREAT . I LOVE THIS.

wanna help a fellow? start with what's in your hand.

catamantis's picture
catamantis
133 pencils

innovative and problem solver

crazy for creation....

the_lizard_king's picture
the_lizard_king
1255 pencils

Beautiful. That is indeed a brilliant idea.

And then GOD said...
Let there be creativity!!!

rauliten's picture
rauliten
383 pencils

Cool! ;D

Der Dada's picture
Der Dada
26 pencils

First and so brilliant!

Orlando Andrade's picture
Orlando Andrade
124 pencils

This is one of those...genius.

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