Fyffes: Banana Comic Week 2013

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.

Advertising Agency: Serviceplan, Munich, Germany
Client Account Director: Michaela Schneider
Agency Account Directors: Julia Garving, Tamara Jonescheit, Chris Kunzendorf
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Henning Patzner, Cosimo Moeller, Till Diestel
Copywriters: Valerie Koch, Claudio Keleminic
Art Director: Stefanie Paulus
Creative Producer: Florian Panier
Production Companies: Neverest
Production Companies: Schneidereins Medienproduktion
Graphic Designers: Franziska Stroehle
Daniele DelNero
Illustrator: Flix Carlsen Comics


darkobosnar's picture
119 pencils

I love it!

Wordnerd's picture
6660 pencils

Nice but seems to be incedibly expensive.

("Tim and Struppi" is Tintin for the rest of world btw.)

vlads's picture
539 pencils

great iniciative i think this goes to cannes! ;)

Edoz's picture
261 pencils

Meravigliosa iniziativa, grandi!

kleenex's picture
33816 pencils


kgeiger's picture
7173 pencils

LOL! Tim AND Struppi! In English!

Locpoc's picture
173 pencils


Log in or register to post comments