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Christmas Card

Agency: 
Published/Aired: 
December 2012
Description: 

Every year we send out cards to our clients and make a donation to a charity on their behalf. This year we chose to donate to ‘Manitoba Literacy’ to help the literacy drive in Manitoba.
Idea: Every few years we replace out Pantone swatch books. What do we do with the old ones? We repurposed them as bookmarks and added the money we would have used for buying cards to the donation for literacy. Old Pantone swatches were rubberstamped with holiday message and mailed to clients. Hopefully this marks a good chapter in someone's book and in someone's life.

Happy Holidays. We see a Christmas card. You see a bookmark. They see hope.
We’ve shelved a traditional Christmas card in order to make a donation to Manitobaliteracy.com

Advertising Agency: Fusion Communications, Winnipeg, MB, Canada
Creative Director: Gagan Deep Singh
Art Director: Lorraine Carrette
Copywriter: Claudine Gervais
Account Manager: Florence Ozirney

Comments (1)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Okay idea. Nice thought. :)

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Okay idea. Nice thought. :)

The Jobless Writer
Will Think for Salary

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