Fundação Telefônica: Beer for kids

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant'Anna
Art Director: Daniel Salles
Copywriter: Roberto Kilciauskas
Illustrator: Elisa Sassi
Print Agency Producers: Elaine Carvalho, Robinson Silva
Art Buyers: Monica Beretta, Stephanie Wang
Pre-production: Ação
Account Managers: Leonardo Balbi, Evelin Batista, Marcelo Moreno
Planners: Fernanda Flandoli, Eliana Yamaguchi
Media team: Gustavo Gaion, Cassiano Oliva, Fábio Moraes, Daniela Melito, Flávia Tonicelo
Published: March 2012

10 comments

kleenex's picture
kleenex
28771 pencils

Love it.

Enduwolf's picture
Enduwolf
165 pencils

Good strategy, but I wonder about its effectiveness

DGCS's picture
DGCS
410 pencils

Great job guys!

Fernando Montero's picture
Fernando Montero
121 pencils

Shortlist.

Javier Davis's picture
Javier Davis
84 pencils

congrats

Jef's picture
Jef
134 pencils

awesome idea. Silver for me

vlads's picture
vlads
539 pencils

these brazillianz are awesome!

Wordnerd's picture
Wordnerd
6662 pencils

Tricky

Thomas Ferdinand's picture
Thomas Ferdinand
83 pencils

Very cool!

vinnyrihal's picture
vinnyrihal
60 pencils

Great concept, very well executed.

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