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Fundação Tênis: Balls

Fundação Tênis: Balls
Your rating: None Average: 4.7 (21 votes)

Tennis can get a lot of kids out of the streets.

Advertising Agency: Escala, Brazil
Creative Director: Eduardo Axelrud, Régis Montagna
Art Directors: Diego Wortmann, Gustavo Foppa
Copywriter: Marcelo Rosa
Account Supervisor: Camila Gonçalves
Released: February 2009

Comments

khalsain's picture 202 pencils

well....ok idea

Guest's picture

old idea, had been done before, but in a better way!

Guest's picture

oq eh esse tio andando de z3? que viajem...

sirvan's picture 7307 pencils

I love how "traditional" agencies are doing essentially PR these days, and even bad, flat ideas are suddenly SO FRESH!! Because it's not a PR agency that did it. Or a direct agency. Or an events agency.

+++

"I love everything"

Chris's picture 1855 pencils

nothing great

Guest's picture

here i thought, kids where on the streets not in the streets, ow well

corndogfuneral's picture 1053 pencils
2

good cause. What's with the Tennis balls though? What'd I miss?

Guest's picture

wtf? dont you know how to read? wtf r u doing here?

Guest's picture
1

Idéia ruim e sem conceito.

Guest's picture

the kids might cause an accident or they can be hit by cars in dong this.

matks's picture 348 pencils

Also I don't believe in the numbers in outcome section. They're out of a blue.

Guest's picture

Ok.. just to give more direction to everybody. In Brazil, little kids who lives on the streets try to collect some money from drivers at the lights. When you stop, they go in front of your car and start doing some tricks, etc, with the tennis balls, hoping you cans pare some changes. So the campaign make sense, considering all that it's focused on taking those kind of kids out of the streets.

Guest's picture

I was writing that before i see your comment lol.

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