Tennis can get a lot of kids out of the streets.
Advertising Agency: Escala, Brazil
Creative Director: Eduardo Axelrud, Régis Montagna
Art Directors: Diego Wortmann, Gustavo Foppa
Copywriter: Marcelo Rosa
Account Supervisor: Camila Gonçalves
Released: February 2009
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Comments
well....ok idea
old idea, had been done before, but in a better way!
oq eh esse tio andando de z3? que viajem...
I love how "traditional" agencies are doing essentially PR these days, and even bad, flat ideas are suddenly SO FRESH!! Because it's not a PR agency that did it. Or a direct agency. Or an events agency.
+++
"I love everything"
nothing great
here i thought, kids where on the streets not in the streets, ow well
good cause. What's with the Tennis balls though? What'd I miss?
wtf? dont you know how to read? wtf r u doing here?
Idéia ruim e sem conceito.
the kids might cause an accident or they can be hit by cars in dong this.
Also I don't believe in the numbers in outcome section. They're out of a blue.
Ok.. just to give more direction to everybody. In Brazil, little kids who lives on the streets try to collect some money from drivers at the lights. When you stop, they go in front of your car and start doing some tricks, etc, with the tennis balls, hoping you cans pare some changes. So the campaign make sense, considering all that it's focused on taking those kind of kids out of the streets.
I was writing that before i see your comment lol.