Four Directions: QR Cookies

Electronic book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Copywriter: Kristie Chen
Art Directors: Jeff Ng, Dia Nip
Typographer: Jeff Ng

October 2012


DesignDine's picture
1315 pencils

Not bad.... looks kinda plastic anyway!

kleenex's picture
39669 pencils

nice concept.

Klara K.'s picture
Klara K.
2942 pencils

QR codes doesn't really work that much.

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