Foundation Rwanda: Changing Perspectives | Changing Futures

You can't erase the past. Help write a better future.

The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek
Published: March 2010

4 comments

Hibon's picture
Hibon
3736 pencils

Good idea...but the world dont believe on these kind of "help solutions" anymore. The best way to help is to help some African leaders to be MORE responsible in their country and build the future spending more money on school education.( first step for Africa future ) ...

Simple ideas are the best !

Mongoose's picture
Mongoose
4981 pencils

I totally agree with you!

Make the logo Bigger and the black, Darker!

Guest's picture
Guest

cool post.

lynnholilin's picture
lynnholilin
118 pencils

the headline is very well written and it goes brilliantly with the flip book imagery :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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