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Changing Perspectives | Changing Futures

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Published/Aired: 
March 2010
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Description: 

The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

You can't erase the past. Help write a better future.

Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek

Comments (4)

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Highest Rated

lynnholilin's picture
lynnholilin
118 Activity Scores

the headline is very well written and it goes brilliantly with the flip book imagery :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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