This shopping bag was given away to customers who purchased fitness accessories or supplements at any of the Fitness Company fitness centres and supplement stores. Every customer was turned into a walking advertisement with this shopping bag that gave the illusion of lifting a dumbbell. Customers and members asked for the bag at the Fitness Centers as they liked the attention while carrying on the streets. Surveys indicate an increase in awareness for the fitness centers and supplement stores of Fitness Company.
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Copywriter: Merlin Kwan
Art Directors: Merlin Kwan, Annika Malz, Mia-Caroline Stirm
Fotographer: Peter Duettmann
Producer: Uwe Steinmüller