Fit Buns High Protein: Bread

We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

Results:
2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency: MEX, Ukraine
Creative Directors: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina

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8 comments

Jackbr's picture
Jackbr
1385 pencils

Funny...

Jack

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

PERFEITO PERFEITO PERFEITO!!! SUPER IDEIA!!!

saherwafai's picture
saherwafai
114 pencils

wowwwwwww

Design Central's picture
Design Central
364 pencils

Oh yah! love it!

mertos's picture
mertos
899 pencils

okka

kleenex's picture
kleenex
29454 pencils

I love it...

A 6 pack bun....

Blashyrkh's picture
Blashyrkh
32701 pencils

Good idea, but it looks a bit like butt.

Mayi92's picture
Mayi92
143 pencils

good idea! it's works

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