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Bread

Agency: 
Published/Aired: 
May 2012
Description: 

We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

Results:
2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency: MEX, Ukraine
Creative Directors: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina

Comments (8)

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Highest Rated

Mayi92's picture
Mayi92
Activity Score 143

good idea! it's works

Jackbr's picture
Jackbr
Activity Score 1499

Funny...

JackBR

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

PERFEITO PERFEITO PERFEITO!!! SUPER IDEIA!!!

saherwafai's picture
saherwafai
Activity Score 114

wowwwwwww

Design Central's picture
Design Central
Activity Score 364

Oh yah! love it!

mertos's picture
mertos
Activity Score 904

okka

kleenex's picture
kleenex
Activity Score 43493

I love it...

A 6 pack bun....

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Good idea, but it looks a bit like butt.

Mayi92's picture
Mayi92
Activity Score 143

good idea! it's works

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