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Doormat

Published/Aired: 
January 2010
Description: 

Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee

Comments (15)

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Highest Rated

Specialist Mats's picture
Specialist Mats
Activity Score 2

Great way to promote awareness by using a door mat.

morse's picture
morse
Activity Score 17364

Shocking. Good work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tripinator@hotmail.com's picture
tripinator@hotm...
Activity Score 134

same idea different execution.... I like your approach

http://adsoftheworld.com/media/ambient/project_cuddle_reach_out

ivan's picture
ivan

Good memory!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice one.

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thedesignaddict's picture
thedesignaddict
Activity Score 5403

It feels a little familiar (Israel's 'Not Welcome' door mat campaign posted last week), but I really like the impact of the statement. Nicely done.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

emotional and very sympathetic.

sush's picture
sush
Activity Score 564

if this dnt touch anyone notin can.nice idea realy touchy.

sue

Alice11's picture
Alice11
Activity Score 2

I know that the campaign has it's good purpose...but that kind of doormat looks kind of creepy for me - I understand the campaign but such door mat doesn't speak to me in a good way.

DBB's picture
DBB
Activity Score 1216

more like touchy&touchy :)

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice

xianglinashley's picture
xianglinashley
Activity Score 17

There's this absolute punch there to raise awareness.

Guest's picture
Guest

I was not aware that there were so many abandoned babies in Israel... Is there anything we can do to help?... I wish I could go there and hug them all... I tried to go to the main site but it was all in Hebrew...

lynnholilin's picture
lynnholilin
Activity Score 118

awwww poor babies!

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

mohanavishwa's picture
mohanavishwa
Activity Score 11

Very emotional. Bang on target. If this doesn't work. Nothing else will work. Super!!!!

Specialist Mats's picture
Specialist Mats
Activity Score 2

Great way to promote awareness by using a door mat.

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