First Hug: Doormat
Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010


15 Comments
Shocking. Good work!
What hath God wrought
same idea different execution.... I like your approach
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Good memory!
Nice one.
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It feels a little familiar (Israel's 'Not Welcome' door mat campaign posted last week), but I really like the impact of the statement. Nicely done.
I was going to say the exact same thing. It is very familiar, this one was also done in Israel, but I feel like this one makes a stronger impact. The design alone is more attention grabbing.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
emotional and very sympathetic.
if this dnt touch anyone notin can.nice idea realy touchy.
sue
I know that the campaign has it's good purpose...but that kind of doormat looks kind of creepy for me - I understand the campaign but such door mat doesn't speak to me in a good way.
http://www.turtlemat.co.uk
more like touchy&touchy :)
Nice
There's this absolute punch there to raise awareness.
I was not aware that there were so many abandoned babies in Israel... Is there anything we can do to help?... I wish I could go there and hug them all... I tried to go to the main site but it was all in Hebrew...
awwww poor babies!
Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com
Very emotional. Bang on target. If this doesn't work. Nothing else will work. Super!!!!