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First Hug: Doormat

First Hug: Doormat
Your rating: None Average: 6.3 (40 votes)

Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010

15 Comments

morse's picture 8826 pencils
morse | Sun, 2010-01-31 19:45
8

Shocking. Good work!

What hath God wrought

tripinator@hotmail.com's picture 136 pencils
tripinator@hotmail.com | Sun, 2010-01-31 20:43
6

same idea different execution.... I like your approach

http://adsoftheworld.com/media/ambient/project_cuddle_reach_out

ivan's picture
ivan | Sun, 2010-01-31 21:40

Good memory!

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2010-02-01 03:09

Nice one.

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thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2010-02-01 03:55
7

It feels a little familiar (Israel's 'Not Welcome' door mat campaign posted last week), but I really like the impact of the statement. Nicely done.

scs7683's picture 198 pencils
scs7683 | Wed, 2010-02-03 17:07

I was going to say the exact same thing. It is very familiar, this one was also done in Israel, but I feel like this one makes a stronger impact. The design alone is more attention grabbing.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

headoffice Communication's picture 120 pencils
headoffice Communication | Mon, 2010-02-01 05:11

emotional and very sympathetic.

sush's picture 437 pencils
sush | Mon, 2010-02-01 05:35
9

if this dnt touch anyone notin can.nice idea realy touchy.

sue

Alice11's picture 2 pencils
Alice11 | Mon, 2010-02-01 07:20

I know that the campaign has it's good purpose...but that kind of doormat looks kind of creepy for me - I understand the campaign but such door mat doesn't speak to me in a good way.

http://www.turtlemat.co.uk

DBB's picture 1224 pencils
DBB | Mon, 2010-02-01 08:07

more like touchy&touchy :)

Brain-Art's picture 1113 pencils
Brain-Art | Mon, 2010-02-01 08:22

Nice

xianglinashley's picture 17 pencils
xianglinashley | Wed, 2010-02-03 10:41

There's this absolute punch there to raise awareness.

Guest's picture
Guest | Wed, 2010-06-02 16:58
10

I was not aware that there were so many abandoned babies in Israel... Is there anything we can do to help?... I wish I could go there and hug them all... I tried to go to the main site but it was all in Hebrew...

lynnholilin's picture 118 pencils
lynnholilin | Wed, 2010-06-30 23:51

awwww poor babies!

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

mohanavishwa's picture 13 pencils
mohanavishwa | Mon, 2011-01-31 05:08
10

Very emotional. Bang on target. If this doesn't work. Nothing else will work. Super!!!!

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