First Hug: Doormat
Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010
15 comments
Shocking. Good work!
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same idea different execution.... I like your approach
http://adsoftheworld.com/media/ambient/project_cuddle_reach_out
Good memory!
Ivan Raszl, admin of AotW
Nice one.
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It feels a little familiar (Israel's 'Not Welcome' door mat campaign posted last week), but I really like the impact of the statement. Nicely done.
emotional and very sympathetic.
if this dnt touch anyone notin can.nice idea realy touchy.
sue
I know that the campaign has it's good purpose...but that kind of doormat looks kind of creepy for me - I understand the campaign but such door mat doesn't speak to me in a good way.
http://www.turtlemat.co.uk
more like touchy&touchy :)
Nice
There's this absolute punch there to raise awareness.
I was not aware that there were so many abandoned babies in Israel... Is there anything we can do to help?... I wish I could go there and hug them all... I tried to go to the main site but it was all in Hebrew...
awwww poor babies!
Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com
Very emotional. Bang on target. If this doesn't work. Nothing else will work. Super!!!!
Great way to promote awareness by using a door mat.
Door Mats