Fiat Mille: Ice cube mold

Mille. Now with air conditioning.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Ricardo John
Released: January 2008


Nanel's picture
283 pencils

great idea, but making this effort to announce that the car has air conditioner? doesn't every car comes with air conditioner?

when i first saw this i tought that it was going to say something like The New Fiat Mille. Really Cool

anyways, cool idea

muxa's picture
602 pencils

"doesn't every car comes with air conditioner?" Not in Brazil. Most of our more selled cars are what we call "popular", without air, automatic locks and windows.

BachBern's picture
106 pencils

The problem is that you say that you sent this to "trendsetters" who DO have cars with air conditioner.
The message does not reach the "populars"

AlphaDog's picture
265 pencils

Lame Scam

laverda's picture
2 pencils

Did the same thing for VW Polo eight years ago + left a lifesize one in a london street to slowly melt.
It won a few awards!

PahaKeisari's picture
14 pencils

Life size VW Polo that melt :) That's a nice one :)

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