Mille. Now with air conditioning.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Ricardo John
Released: January 2008
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6 Comments
great idea, but making this effort to announce that the car has air conditioner? doesn't every car comes with air conditioner?
when i first saw this i tought that it was going to say something like The New Fiat Mille. Really Cool
anyways, cool idea
"doesn't every car comes with air conditioner?" Not in Brazil. Most of our more selled cars are what we call "popular", without air, automatic locks and windows.
The problem is that you say that you sent this to "trendsetters" who DO have cars with air conditioner.
The message does not reach the "populars"
Lame Scam
Seek and Destroy
Did the same thing for VW Polo eight years ago + left a lifesize one in a london street to slowly melt.
It won a few awards!
Life size VW Polo that melt :) That's a nice one :)