Fevi Kwik: The First Reusable Piggy Bank

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar


kleenex's picture
38884 pencils


creativegodown's picture
252 pencils


sacrilegend's picture
2910 pencils

So good, it hurts.

creativegodown's picture
252 pencils

so bad, it hurts.

stickynotes's picture
1094 pencils

great dm, nice trojan glue! just wonder: how did it get inside?

kishor prabhu's picture
kishor prabhu
6 pencils

To clear all your doubts, watch the video here


creativegodown's picture
252 pencils

I have the same question as stickynotes has.

How did the glue get inside? We aren't fools to believe if you say that you actually broke the piggybank, put the fevistick in and then pasted it.

And you distributed it to 500 people. Common guys, stop bullshitting. It's a PURE SCAM and was NEVER EXECUTED.

CAN WE HAVE A VIDEO of the process? Can you post it on web right away? This agency seems to be just about scams.

kishor prabhu's picture
kishor prabhu
6 pencils
kylevuong's picture
31 pencils

Great idea but no one's gonna re-use the piggy...

kalankji's picture
229 pencils

few ifs & buts but then I like it

sdeepek's picture
59 pencils

good one...but def. scam

Happiness is nothing more than good health and a bad memory
~ deepak

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

I like.

kishor prabhu's picture
kishor prabhu
6 pencils

To know how it works, watch the video at


Jeelish's picture
52 pencils

Done before.

kalpesh78's picture
2580 pencils

@ creativegodown. Good to have your views. but i think its a great concept. Love the way its been executed. And not all the ads you see here are 100% released. in fact I'm pretty sure at least 60% of the stuff you see here is scam.
@ Jeelish please share where you've seen it.

ideas....30 minutes nahi toh free.

dsklan's picture
1926 pencils


bones's picture
24 pencils

Both the idea and execution is lame. I don't think this was even executed

Mitzi's picture
69 pencils

the idea is very straight, old and feels like its been used before!

Sabbir.vai's picture
43 pencils

Nice Idea. Absolutely loved it. But, few observations though:

- As a DM tool the client would definitely want immediate result. But, with this the result might be delayed. You give dealers the piggy. It will take time to fill it up with coins (Unless its already filled with coins!)

- After breaking, the broken pieces will be uneven and sometimes might even be impossible to glue every single piece back in former shape. So, reusable might not be possible in all cases


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