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No letter

Agency: 
Published/Aired: 
July 2011
Description: 

FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.

Advertising Agency: KOEN Merkactivatie, Amsterdam, The Netherlands
Creative Director: Geert Ploeger
Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden

Comments (5)

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Highest Rated

newblake's picture
newblake
Activity Score 49

You're probably right but then again would be nice to see your examples to back that up with

rakel's picture
rakel
Activity Score 250

my humble opinion, correct me if im wrong, but this is a waste of time

atb2005's picture
atb2005
Activity Score 13561

This is the most pointless thing I've seen on here lately.

The JACK's picture
The JACK
Activity Score 438

done before...so many times...

newblake's picture
newblake
Activity Score 49

You're probably right but then again would be nice to see your examples to back that up with

jackblack's picture
jackblack
Activity Score 2350

No.

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