FBTO: No letter

FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.

Advertising Agency: KOEN Merkactivatie, Amsterdam, The Netherlands
Creative Director: Geert Ploeger
Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden
Published: July 2011

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5 comments

rakel's picture
rakel
250 pencils

my humble opinion, correct me if im wrong, but this is a waste of time

atb2005's picture
atb2005
13567 pencils

This is the most pointless thing I've seen on here lately.

The JACK's picture
The JACK
438 pencils

done before...so many times...

newblake's picture
newblake
49 pencils

You're probably right but then again would be nice to see your examples to back that up with

jackblack's picture
jackblack
2261 pencils

No.

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