FATZ Restaurants: Antenna Kabobs

Stick a skewer in big chain blandness.

A a sit-down restaurant chain asked us to increase store traffic by promoting a $5 off coupon. Using their FATZ Grilled Shrimp & Veggie Harpoons as inspiration, we created a very unique guerrilla-marketing piece. People returning to their vehicles from local stores and markets discovered a mouthwatering and money-saving kabob waiting for them.

Advertising Agency: The Zimmerman Agency, Tallahassee, Florida, USA
Creative Director: Rob Kerr
Art Director: John Towler
Copywriter: T.J. Aseltyne
Published: February 2013

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8 comments

Cristina and Chris's picture
Cristina and Chris
792 pencils

Awesome. A nice change from the usual leaflet on the windshield

kleenex's picture
kleenex
26920 pencils

WINNER and something NEW for sure.

rauliten's picture
rauliten
385 pencils

Great Idea!! I agree with kleenex, something new for sure!

CommandZ's picture
CommandZ
2472 pencils

Agreed all around. But there's still that "don't touch my f*cking car" angle that would irk most people.

morse's picture
morse
15659 pencils

I love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

eins-eins-null's picture
eins-eins-null
867 pencils

in some cases, its okay to touch a fucking car. very well done!

VivianRaul's picture
VivianRaul
20613 pencils

Great idea

the-new-kid's picture
the-new-kid
82 pencils

nice concept

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