Export Dry: The Wine that Sold Beer

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson

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11 comments

Shawali's picture
Shawali
8385 pencils

Château Crapio. That made me laugh =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
25728 pencils

great name!!!

ABear's picture
ABear
194 pencils

ni:)e

everartz's picture
everartz
7611 pencils

Château Crapio!!!!!!!!
lol!!!

| Everartz |

sacrilegend's picture
sacrilegend
1739 pencils

Fantastic. And you can't argue with the results, not in the slightest.

My one qualm would be the limited reach of such an execution. This is not a piece of signage that is easily replicable and distributed to multiple stores––not cost-effectively, anyway.

Still, I love it.

(Also, how is this considered DM and not shopper marketing? Curious.)

Misstree's picture
Misstree
425 pencils

Amazing! And so well-written. I would totally buy this :)

.............................

Not all who wander are lost.

gonndo's picture
gonndo
1092 pencils

I thought it was gonna be beer packed in a bottle of wine, but this execution is so much better
Congratulations...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

artyduran's picture
artyduran
1356 pencils

Very well done. I enjoyed the copy and the execution.

mertos's picture
mertos
899 pencils

nice

khronos's picture
khronos
998 pencils

BALLZY!!

hpplacra's picture
hpplacra
21 pencils

Excellent. Fantastic! great idea and execution!

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