Export Dry: The Wine that Sold Beer
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
11 comments
Château Crapio. That made me laugh =)
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
great name!!!
ni:)e
Château Crapio!!!!!!!!
lol!!!
| Everartz |
Fantastic. And you can't argue with the results, not in the slightest.
My one qualm would be the limited reach of such an execution. This is not a piece of signage that is easily replicable and distributed to multiple stores––not cost-effectively, anyway.
Still, I love it.
(Also, how is this considered DM and not shopper marketing? Curious.)
Amazing! And so well-written. I would totally buy this :)
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Not all who wander are lost.
I thought it was gonna be beer packed in a bottle of wine, but this execution is so much better
Congratulations...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Very well done. I enjoyed the copy and the execution.
nice
BALLZY!!
Excellent. Fantastic! great idea and execution!