EXIT-Deutschland: Trojan T-Shirt

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland.

Advertising Agency: Grabarz & Partner, Hamburg

August 2011


CuriousPencil's picture
4225 pencils

Inspired, inspirational, smart and well-deserved of all the praise.

kleenex's picture
40310 pencils

A winner of an idea.

alausa's picture
1420 pencils

Free T shirts never worked so good.

Nike Diesel's picture
Nike Diesel
13431 pencils

Either this is a re-post, or sth extremely similar has been done before, right?
And, Yes. I can see it's been published in August 2011.

somecopywriter's picture
1113 pencils

This is an amazing idea that deserves all the silverware it has and will win in future, kudos to the creative genius behind this one.

el-que's picture
65 pencils


wanna help a fellow? start with what's in your hand.

raulbanderas's picture
357 pencils

this is very very good congrats!

mayfourth's picture
8 pencils

Nicely Done.

rosshoodies's picture
6 pencils

Awesome and creative way to get one's message across. So powerful and innovative as it holds a strong content. It is saddening to a point for the people who are trapped but the shirt when united with others wearing it, the message will come off as crystal clear..

PahaKeisari's picture
15 pencils

Only bad thing about the campaign is that it wasn't invented by me :) But that's small potatoes :)

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