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Eyeballs

Published/Aired: 
July 2008
Description: 

Brief:
ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Solution:
We re-designed actual sports-balls to look like "HUMAN EYEBALLS"!; a basketball, football and baseball. Each ball had a message on the back which read "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Direct advertisment created by Saatchi & Saatchi, Singapore for ESPN, within the category: Media.

You can't get closer.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Retoucher: Kendrick Wong
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping
Art Directors: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
Copywriter: Andrew Petch

Comments (21)

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Highest Rated

getconnected2001's picture
getconnected2001
Activity Score 987

Love it!

Wordnerd's picture
Wordnerd
Activity Score 6692

Bullseye!

getconnected2001's picture
getconnected2001
Activity Score 987

Love it!

floydeepurple's picture
floydeepurple
Activity Score 349

the eyeball looks gross. but overall nice idea.

Chris's picture
Chris
Activity Score 1985

reminds me of madballs those toys from the 80's

Zeus's picture
Zeus
Activity Score 906

expensive...

Crisp One's picture
Crisp One
Activity Score 2005

agreed, just a weird gift to influence buyers, id rather have tickets to a game to be honest

Zeus's picture
Zeus
Activity Score 906

but very cool

mrbobcr's picture
mrbobcr
Activity Score 24

Jaja is kind of creepy but... People in Singapur has blue eyes?

huzyisundead's picture
huzyisundead
Activity Score 107

Jaja is kind of creepy??

FlyingDogs's picture
FlyingDogs
Activity Score 968

Lovely stuff!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

castell's picture
castell
Activity Score 40

amazing!!

Olafski001's picture
Olafski001
Activity Score 1193

good!

sunt's picture
sunt
Activity Score 10

haha,so cool!
I love this ad~!

raverus's picture
raverus
Activity Score 1476

ok but disgusting

StuartLittle's picture
StuartLittle
Activity Score 468

Much better than the espn couch campaign

fen1x's picture
fen1x
Activity Score 471

hohoho awesome ball !!
Where can I buy it ?

Hardy's picture
Hardy
Activity Score 42

Looks like ransom note from the kidnappers! :)

m í t i c o's picture
m í t i c o
Activity Score 676

Airbrush Paint.

Very Good idea!!

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r e i n v e n t a

Frits Harkema's picture
Frits Harkema
Activity Score 713

In some countries, they use heads.

ca4ysu's picture
ca4ysu
Activity Score 8

I really like that~

shiju's picture
shiju

it looks scary............

but a great thinking..

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www.crazycoolads.com

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