ESPN: Eyeballs

ESPN: Eyeballs

You can't get closer.

Brief:
ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Solution:
We re-designed actual sports-balls to look like "HUMAN EYEBALLS"!; a basketball, football and baseball. Each ball had a message on the back which read "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Retoucher: Kendrick Wong
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
Copywriter: Andrew Petch

Your rating: None Average: 8.5 (13 votes)

Comments

Almakos's picture

wow, that's amazing. I want ball like that :D
japanese gifs

the soccer one!

Bullseye!

Love it!
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Indian Ads Update

the eyeball looks gross. but overall nice idea.

Chris's picture

reminds me of madballs those toys from the 80's

expensive...

Le Douche's picture

agreed, just a weird gift to influence buyers, id rather have tickets to a game to be honest

but very cool

Jaja is kind of creepy but... People in Singapur has blue eyes?

Jaja is kind of creepy??

Lovely stuff!

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amazing!!

Olafski001's picture

good!

haha,so cool!
I love this ad~!

ok but disgusting

Much better than the espn couch campaign

hohoho awesome ball !!
Where can I buy it ?

Looks like ransom note from the kidnappers! :)

He who dares wins!

m í t i c o's picture

Airbrush Paint.

Very Good idea!!

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r e i n v e n t a

In some countries, they use heads.

I really like that~