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The art of negotiation

Agency: 
Published/Aired: 
September 2012
Description: 

From July 2012, businesses in South East Queensland would no longer have access to regulated electricity tariffs. Good news for energy providers. Bad news for the businesses who now had to negotiate a market contract with their provider. Enter ERM Business Energy. As Australia's only specialist business energy retailer, they were in a prime position to remind businesses that they were the best alternative to painful negotiations. And Junior did just that with a DM campaign targeting CFOs, CEOs and procurement officers.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Candice Koffke

Comments (5)

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Highest Rated

torontose's picture
torontose
Activity Score 393

wow.

hasalaka.th's picture
hasalaka.th
Activity Score 288

wow.

Aitor Borras's picture
Aitor Borras
Activity Score 245

Good but... Read books!! ;)

Creative Director. www.aitorborras.com

kleenex's picture
kleenex
Activity Score 43397

nice idea.

venom_elite's picture
venom_elite
Activity Score 772

Tough brief.

Cool execution.

Junior are a great agency.

torontose's picture
torontose
Activity Score 393

wow.

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