ERM Business Energy: The art of negotiation

From July 2012, businesses in South East Queensland would no longer have access to regulated electricity tariffs. Good news for energy providers. Bad news for the businesses who now had to negotiate a market contract with their provider. Enter ERM Business Energy. As Australia's only specialist business energy retailer, they were in a prime position to remind businesses that they were the best alternative to painful negotiations. And Junior did just that with a DM campaign targeting CFOs, CEOs and procurement officers.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Candice Koffke
Published: September 2012

5 comments's picture
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Aitor Borras's picture
Aitor Borras
245 pencils

Good but... Read books!! ;)

Creative Director.

kleenex's picture
35368 pencils

nice idea.

venom_elite's picture
771 pencils

Tough brief.

Cool execution.

Junior are a great agency.

torontose's picture
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