Elmex: Bus Ticket

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Published: July 2009

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18 comments

Guest's picture
Guest

Loved the simplicity, awesome Idea!!

A stranger abroad's picture
A stranger abroad
427 pencils

Two points:

Haven't we seen exactly this idea in recent weeks? And I mean exactly.

And the toothpaste does not appear to prevent cavities. You get a new one every bus trip despite the product.

rolling.stone's picture
rolling.stone
2740 pencils

second point is pretty finely detailed.

GREAT

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Not sure if I saw it before,
but it's a really nice approach anyway

Guest's picture
Guest

won at Cannes this year for Aquafresh

Guest's picture
Guest

muy buenos!

firebug's picture
firebug
1117 pencils

good inovation of idea

buckkk up.......

Guest's picture
Guest

so simple and perfectly executed
three thumbs up

Guest's picture
Guest

bulls***t
it wasn't done at cannes or anyplace else for that matter.

A stranger abroad's picture
A stranger abroad
427 pencils

You seem very sure of that. OTOH, this appears to be the same idea with different art direction for a different client. It was on this site just a few weeks ago.

http://adsoftheworld.com/media/dm/chocolate_bar_loyalty_card

sirvan's picture
sirvan
29870 pencils

Best do some research before you get all frothy, "guest".

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

yeah the copy doesnt work. This is showing cavities not preventing cavities.

Guest's picture
Guest

showing the problem and offering a solution = crappy advertising?

silvi's picture
silvi
4172 pencils

Buenísimo recurso. Me encantó.

Istiko's picture
Istiko
165 pencils

Really good, and striking!

viky's picture
viky
358 pencils

soory guys :(

but done recently in india!!

viky

Guest's picture
Guest

esto ya lo hicieron y salió en ads hace rato.

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