Elmex: Bus Ticket
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Published: July 2009
18 Comments
Loved the simplicity, awesome Idea!!
Two points:
Haven't we seen exactly this idea in recent weeks? And I mean exactly.
And the toothpaste does not appear to prevent cavities. You get a new one every bus trip despite the product.
second point is pretty finely detailed.
GREAT
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~ Quite obviously, I have gathered no moss ! ~
Not sure if I saw it before,
but it's a really nice approach anyway
won at Cannes this year for Aquafresh
muy buenos!
good inovation of idea
buckkk up.......
so simple and perfectly executed
three thumbs up
bulls***t
it wasn't done at cannes or anyplace else for that matter.
You seem very sure of that. OTOH, this appears to be the same idea with different art direction for a different client. It was on this site just a few weeks ago.
http://adsoftheworld.com/media/dm/chocolate_bar_loyalty_card
Best do some research before you get all frothy, "guest".
+++
"I love some things, and don't love some other things."
yeah the copy doesnt work. This is showing cavities not preventing cavities.
showing the problem and offering a solution = crappy advertising?
Buenísimo recurso. Me encantó.
Really good, and striking!
save my soul
soory guys :(
but done recently in india!!
viky
Flooded with art
http://adsoftheworld.com/media/ambient/garnier_pure_pen_ticket?size=_o...
thanx
Flooded with art
esto ya lo hicieron y salió en ads hace rato.