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Playbox, 1

Agency: 
Published/Aired: 
August 2008
Description: 

Take the shoes out and come in!

Advertising Agency: Grey Group / G2 Hamburg, Hamburg, Germany
Creative Directors: Birgit Hogrefe, Christoph Knoebel
Art Director: Claudia Sackmann
Copywriter: Sebastian Merget
Illustration: Jennifer Eckert

Comments (15)

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Highest Rated

slowrider's picture
slowrider
Activity Score 648

sorry for you

have a look on:

http://media.adc.de/gewinner/19/

category: verkaufsförderung - 175 görtz kinderschuhe

it was a winner

one should not take life so seriously - as one will not come out of it alive.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Pretty solid idea. I just saw those sports tape idea and I would have probably rated it higher but I'm having trouble getting over those ads.

Singularity's picture
Singularity
Activity Score 202

Really cute idea. It's great for them to take something that is normally almost a throw-away and make it useful all over again. Kudos to this one.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

cebado's picture
cebado
Activity Score 256

i think it´s an incredible idea, original!! good job!

Boccioni's picture
Boccioni
Activity Score 149

Why such a boring exterior of the box?

Misstree's picture
Misstree
Activity Score 425

Whatever said and done, i love this! It's endearing and really, really cute. I want one!

.............................

Not all who wander are lost.

TRICKY's picture
TRICKY
Activity Score 3954

although not new but its definitely nice

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

very cute

Black Fauns's picture
Black Fauns
Activity Score 137

I loved this idea the first time i saw it. Clarks shoes have been doing this for ages in the UK. Sorry guys. Looks good but not original.

Guest's picture
Guest

these boxes are only created for cannes - completely fake

Guest's picture
Guest

The line "Take the shoes out and come in" is adorable.

premc's picture
premc
Activity Score 917

cool !

radical

Madibaman's picture
Madibaman
Activity Score 107

Love the idea. Pity about the box exterior.

Guest's picture
Guest

nice!

Guest's picture
Guest

Do people really say "Take the shoes out"?! Isn't it "Get off your shoes" or something like that? Sounds pretty forced to me. Idea is old anyway.

slowrider's picture
slowrider
Activity Score 648

sorry for you

have a look on:

http://media.adc.de/gewinner/19/

category: verkaufsförderung - 175 görtz kinderschuhe

it was a winner

one should not take life so seriously - as one will not come out of it alive.

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