EIZO: Pin-up Calendar 2010

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke
Published: December 2010

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30 comments

Guest's picture
Guest

Me like :)

shortafella's picture
shortafella
1059 pencils

cool one.

Guest's picture
Guest

...die schönsten Frauen kommen immer noch aus Düsseldorf - egal ob real oder via X-Ray ;)

Dzsoi's picture
Dzsoi
5269 pencils

Nice one :) At least less photoshopping than in a Playboy.

Guest's picture
Guest

i want one!!!

paumarques's picture
paumarques
1314 pencils

mix entre healthcare i gran consum. m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Hiperion's picture
Hiperion
3138 pencils

Smells like Cannes spirit :)

Shadow Ops's picture
Shadow Ops
150 pencils

Great...love it. Fun stuff

Let's keep advertising fun

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Funny. I like it.

Guest's picture
Guest

pretty nice and diferent, funny too

keithstoeckeler's picture
keithstoeckeler
425 pencils

Clever. In a saturated calendar market, where most look the same, this definitely stands out.

Guest's picture
Guest

... and you can see also her breast implants :D

GX's picture
GX
146 pencils

very different and smart.

Guest's picture
Guest

Excellent!

Guest's picture
Guest

Smart Idea!

Guest's picture
Guest

Gee I sure am glad that there are no female physicians in the world...

whatthefudge's picture
whatthefudge
1268 pencils

Mmm, yummy!

prs's picture
prs
210 pencils

great concept perfectly executed. loved it.

Don't follow the herd - be yourself!

alexander_bickov's picture
alexander_bickov
3279 pencils

Great. I want it :)

Guest's picture
Guest

Too HOT!!

Guest's picture
Guest

great and diferent!!!,

Guest's picture
Guest

como puedo tener una copia del calendario pin-up???????????
esta buenisimo!!!!

Guest's picture
Guest

It give me a bone(r).

Guest's picture
Guest

it give me a bone(r)

Guest's picture
Guest

Someone at Ezio shoud suggest the model have a spinal check-up as her lumbar spine is hypomobile and it appears there is some anterior spur formation between L5-S1. She would be appreciative in being able to handle things before they become symptomatic. R.Kelley

cef's picture
cef
547 pencils

a good idea.
so everybody looks smilar under xray. so nothing to worry for pirelli girls :)))

lynnholilin's picture
lynnholilin
118 pencils

wow i wonder what they had to go through to get those images :-p

the type design at the start is beautiful :-)

calendar designs are usually so generic and bland, so glad to see one that's exciting and different :-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Cube's picture
Cube
458 pencils

funny

Guest's picture
Guest

Where can I go to purchase this calendar or at least some prints? These are way awesome

devvy's picture
devvy
3 pencils

Interesting!. I haven't got the chance to see anything like that so far. I guess we should never underestimate the power of medical technology, we should consider ourselves lucky that we can benefit from that.

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