Effie Awards: Results Don't Lie

The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country's top ECDs and CEOs about their most 'successful' campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.