Dubai Healthcare City: Lump

Feel here.
Early detection saves lives.

Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
Published: November 2008


tanvir hassan raju's picture
tanvir hassan raju
419 pencils

nice.....good execution


indo's picture
72 pencils

"Nice idea"

iT-iS-i's picture
1721 pencils

Doesn't look like that "lump" is on a breast though, looks more like a woman's back.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

perhaps because it was in Dubai?

Guest's picture

Very cool idea.

tirthomitro's picture
2764 pencils

somewhere there's a feeling of deja vu'.
but won't say anything b4 i find out for sure.
a good idea on the whole.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture


Guest's picture

By way of comment to the previous statement, "Doesn't look like that "lump" is on a breast though, looks more like a woman's back," did you read that this ad is running in Dubai where "breast cancer is among the most taboo subjects?" Do you think a popular women's (or any) magazine in a country where women wear the veil could run a picture of a bare female breast? Did you perhaps miss the entire point? It's called subtlety--a brilliantly clever way to try to save lives. Brava!!!!

chamindarathnayake's picture
379 pencils

Really good one Thank you.

Chaminda Rathnayake

Guest's picture

this is old idea from 2007

dearabby's picture
108 pencils

Wow! Kudos for finding a way to drive home a very important point while staying within the societal dictates. The magnet is even reusable to keep the issue in the minds of consumers and hopefully save lives. Well done!

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

creative.vibes's picture
86 pencils


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