Dubai Healthcare City: Lump
Feel here.
Early detection saves lives.
Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
Published: November 2008
12 Comments
nice.....good execution
tanvir
"Nice idea"
Doesn't look like that "lump" is on a breast though, looks more like a woman's back.
:: Put your ears against the ground so i can walk over what you heard::
perhaps because it was in Dubai?
Very cool idea.
somewhere there's a feeling of deja vu'.
but won't say anything b4 i find out for sure.
a good idea on the whole.
they showed me a picture & i laughed
dignity has never been photographed
CANNES 2012
By way of comment to the previous statement, "Doesn't look like that "lump" is on a breast though, looks more like a woman's back," did you read that this ad is running in Dubai where "breast cancer is among the most taboo subjects?" Do you think a popular women's (or any) magazine in a country where women wear the veil could run a picture of a bare female breast? Did you perhaps miss the entire point? It's called subtlety--a brilliantly clever way to try to save lives. Brava!!!!
Really good one Thank you.
Chaminda Rathnayake
nice technique
www.valayam.com
www.valayam.com, www.valayam.com/blog
this is old idea from 2007
Wow! Kudos for finding a way to drive home a very important point while staying within the societal dictates. The magnet is even reusable to keep the issue in the minds of consumers and hopefully save lives. Well done!
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.