Dubai Healthcare City: Lump

Feel here.
Early detection saves lives.

Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
Published: November 2008

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13 comments

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

nice.....good execution

tanvir

indo's picture
indo
72 pencils

"Nice idea"

iT-iS-i's picture
iT-iS-i
1721 pencils

Doesn't look like that "lump" is on a breast though, looks more like a woman's back.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

perhaps because it was in Dubai?

Guest's picture
Guest

Very cool idea.

tirthomitro's picture
tirthomitro
2720 pencils

somewhere there's a feeling of deja vu'.
but won't say anything b4 i find out for sure.
a good idea on the whole.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

CANNES 2012

Guest's picture
Guest

By way of comment to the previous statement, "Doesn't look like that "lump" is on a breast though, looks more like a woman's back," did you read that this ad is running in Dubai where "breast cancer is among the most taboo subjects?" Do you think a popular women's (or any) magazine in a country where women wear the veil could run a picture of a bare female breast? Did you perhaps miss the entire point? It's called subtlety--a brilliantly clever way to try to save lives. Brava!!!!

chamindarathnayake's picture
chamindarathnayake
377 pencils

Really good one Thank you.

Chaminda Rathnayake

valayamadvertising's picture
valayamadvertising
244 pencils

nice technique
www.valayam.com

Guest's picture
Guest

this is old idea from 2007

dearabby's picture
dearabby
108 pencils

Wow! Kudos for finding a way to drive home a very important point while staying within the societal dictates. The magnet is even reusable to keep the issue in the minds of consumers and hopefully save lives. Well done!

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

creative.vibes's picture
creative.vibes
86 pencils

woowah!!!

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