Draftfcb Kobza: Bank transfer job ad

Brief:
The advertising agency was looking for an accountant who is more attentive than the others. Our target group: Accountants of other agencies in Austria, Switzerland and Germany. Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agency’s brand appeal.

Creative Execution:
The relevance lies in the simplicity and sharpness of the promotion: The credit transfer reaches exactly our actual target group of accountants, which means we have almost no waste coverage.

Creative Solution:
As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use. We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant.

Results:
The promotion was a great success: We have hired a new accountant. Based on our highly targeted approach, we drove a 60% response rate and numerous high caliber applications.

Advertising Agency: Draftfcb Kobza, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Rita-Maria Spielvogel
Junior Art Director: Julia Blocher
Art Director: Esben Ehrenreich
Copywriters: Markus Rieser, Elisabeth Glück
Film Production: Markus Gasser, Neue Sentimental Film AG Austria