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Ink Pad

Agency: 
Published/Aired: 
November 2012
Description: 

Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design we turned the symbol of illiteracy into a tool to write. A transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) was placed on top of a regular ink pad. This allowed individuals to print their name, using the familiar thumb
impression. The joy of being able to write evoked a spirit to join our program and learn.

Advertising Agency: Leo Burnett, Mumbai, India
Creative Directors: K V Sridhar, Nitesh Tiwari, Vikram Pandey
Art Director: Amit Thakur
Photographers: Kevin Periera, Mugdha Gudhe
Ink-Pad Fabricator: Bhaarat Godbole

Comments (7)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Terrific idea. Good work fellas :)

Love creating ads..

kalankji's picture
kalankji
Activity Score 229

creative n nice!!

Jeelish's picture
Jeelish
Activity Score 52

brilliant!

tirthomitro's picture
tirthomitro
Activity Score 2758

TAKE A BOW POPS!!
ALL HAIL LEO!!
THIS IS AN EXAMPLE OF REACHING FOR THE STARS AND
GRABBING THEM TOO!!

they showed me a picture & i laughed
dignity has never been photographed

alausa's picture
alausa
Activity Score 1420

Impressive!

somecopywriter's picture
somecopywriter
Activity Score 1113

Really really good!

kleenex's picture
kleenex
Activity Score 43371

LOVE IT!!!!

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Terrific idea. Good work fellas :)

Love creating ads..

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