Door Step School: Ink Pad

Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design we turned the symbol of illiteracy into a tool to write. A transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) was placed on top of a regular ink pad. This allowed individuals to print their name, using the familiar thumb
impression. The joy of being able to write evoked a spirit to join our program and learn.

Advertising Agency: Leo Burnett, Mumbai, India
Creative Directors: K V Sridhar, Nitesh Tiwari, Vikram Pandey
Art Director: Amit Thakur
Photographers: Kevin Periera, Mugdha Gudhe
Ink-Pad Fabricator: Bhaarat Godbole

Related videos by Shutterstock

7 comments

kalankji's picture
kalankji
229 pencils

creative n nice!!

Jeelish's picture
Jeelish
52 pencils

brilliant!

tirthomitro's picture
tirthomitro
2720 pencils

TAKE A BOW POPS!!
ALL HAIL LEO!!
THIS IS AN EXAMPLE OF REACHING FOR THE STARS AND
GRABBING THEM TOO!!

they showed me a picture & i laughed
dignity has never been photographed

alausa's picture
alausa
1414 pencils

Impressive!

somecopywriter's picture
somecopywriter
1098 pencils

Really really good!

kleenex's picture
kleenex
26308 pencils

LOVE IT!!!!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Terrific idea. Good work fellas :)

Love creating ads..

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments